Coffee House Rebrand

Coffee House Rebrand

Cabin Coffee Company Rebrand

Cabin Coffee Company was rebranded by Pare Design as part of an exercise to increase foot traffic and create a brand extension that resonates with the company’s atmosphere and location.

Assignment

Pare Design was given the opportunity to rebrand Cabin Coffee Company to create a unique and different approach to the customers user experience. In the process of rebranding Cabin Coffee Company, Pare Design had to also keep in mind the location and community involvement in order to stay true to the company’s brand.

Objective

To drive foot traffic and locals to Cabin Coffee Company for a new way to experience coffee any day at any time. With the increase of technology and stress in today’s world; this rebrand will resonate with everyone and will bring them the comfort and trust everyone should have when choosing which coffee the customer wants.

Execution

We knew that in order to reach our target audience of 16 to 35 year olds, we had to resonate with them on a personal level that would draw attention to the brand. We simplified and modernized the company’s logo by using western symbols and richer, deep colors that contrast well. By creating a new logo we had also generated a value proposition that is unique to the location as Cabin Coffee Company is located next to a lake. The new value proposition is, “A Getaway in Every Sip”. This opened up a door for a brand extension in which we went eco-friendly for the packaging design of the to-go cups, k-cup packaging and reusable mugs/ coasters.

From outdated to in style Cabin Coffee Company remains a small business franchise with a major community outreach and involvement. Pare Design’s rebrand only enhances and strengthens this brand’s user experience.

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