Re-branding Cabin Coffee Company as part of an exercise to increase foot traffic and create a brand extension that resonates with the company’s atmosphere and location.
Pare Design was given the opportunity to re-brand Cabin Coffee Company to create a unique and different approach to the customers user experience. In the process of re-branding Cabin Coffee Company, Pare Design had to also keep in mind the location and community involvement in order to stay true to the company’s brand.
To drive foot traffic and locals to Cabin Coffee Company for a new way to experience coffee any day at any time. With the increase of technology and stress in today’s world; this rebrand will resonate with everyone and will bring them the comfort and trust everyone should have when choosing which coffee the customer wants.
I knew that in order to reach our target audience of 16 to 35 year olds, we had to resonate with them on a personal level that would draw attention to the brand. I simplified and modernized the company’s logo by using western symbols and richer, deep colors that contrast well. By creating a new logo I had also generated a value proposition that is unique to the location as Cabin Coffee Company is located next to a lake.
When re-branding I created a new value proposition for Cabin Coffee, “A Getaway in Every Sip”. This opened up a door for a brand extension in which I went eco-friendly for the packaging design of the to-go cups, k-cup packaging and reusable mugs/ coasters. These products can be used for multiple businesses and are designed specifically to the brand which can also be seen in the re-brand for Buttonwoods Brewery.
From outdated to in style, Cabin Coffee Company remains a small business franchise with a major community outreach and involvement. Pare Design’s rebrand only enhances and strengthens this brand’s user experience through the branding that will last for years.
Looking to re-brand, build you business or start your brand? To get started contact me today to schedule a meeting!