Created by Pare Design with Minuteman Press of Johnston, Rhode Island for their client Salisbury Farm as part of a to create multiple policy poster designs for their fall events. This case study is generated towards all visitors of the farm during their visit in order to stay safe and have fun.
To create three policy posters for when they first arrive, pick strawberries, and bring their pets to Salisbury Farm. The requirements were to create a graphically engaging design that was consistent on all of the posters that also had contrast and engagement.
Pare Design had created the posters using imagery, iconography and typography. The design and concept is created using hierarchy and consistency throughout each poster. It is to be highly engaging but informative as it’s created for a fun, friendly and safe environment.
At Salisbury Farm each year they hold numerous events in the fall. Due to safety Pare Design had created three posters under Minuteman Press. One requirement was to have the information stand out. These posters were then sent to production to be printed and hung up outside around the farm. This is very important to know that it is being used for print as it affected my design.
The font weight in my design is larger and takes up more space due to its importance. Salisbury Farm used the policy posters for the 2019 fall season. These posters are made to present information to a target audience in order to communicate a particular message through the design successfully. See how I integrated poster design into branding for Cabin Coffee Co. here.
Pare Design creates engaging signage in order to put out an intended messages to customers and the target audience, contact me today to start your next design project!