Pare Design has been tasked with creating a 15 – 30 second kinetic type animation. For this animation I had chosen the song Hakuna Matata form Disney’s The Lion King. In this animation I my goal to achieve is to make the animation fun and playful. I also want to create an atmosphere and allow the viewer to be embraced by the colors, iconography and fonts.
The first step in creating any project is to create a storyboard of what you are aiming to achieve visually. It is best that you do this step in your preproduction process to save time later down the road. By planning out each frame, transition, audio, type treatment and colors you will have an easier time creating any animation or video project.
In the production portion of any project there are some things that may change due to challenges and obstacles that may arise. It also depends on how well the frames in the animation flow and transition. In my original plan I had wanted to extrude the type and create it in a 4D space. Although, this was not working and restricted what I was able to do with the text in regards to effects and motion. I had decided to keep the animation in a 3d space and work around this obstacle to try and achieve my vision another way.
In the final animation I had composed a camera in the composition to move through 3D space. This allowed for smooth transitions around the text as well as giving my the capability to zoom in and out of the piece to give the viewer a sense of depth. After some final revisions and tweaking I had finalized my kinetic type animation successfully.
You are able to view the final animation at the top of this page.
For more information and or to start creating your own Kinetic Type animation with Pare Design visit the contact page here.